Testing several acquisition channels at once, without clear direction.
What we did
Reviewed channels, audiences, and messaging
Chose where to focus first
Set the messaging to test and the next steps
After
A clear picture of what to focus on, what messaging would work, and what to do next.
“We were testing on a number of different channels without clear direction. After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.”
