Profitable ad management for startups
Startup growth experts that build and scale your customer acquisition. We make your ads profitable.
Book an intro callTrusted by fast-growing startups and world-class VCs
This might sound like you:
You've started testing ads but don't know if you've been doing it right.
You haven't been able to make your ads profitable yet.
You want to scale customer acquisition but haven't found a good way to do so.
Ad management for teams that value rapid execution
Startups don't need long contracts, minimum spend or extra meetings. They need results, learnings and ads that work.
Startup growth experts
Strategists and marketers each with 10+ years experience building businesses. No junior staff.
Fast execution
Get up and running within 7-14 days. No long wait times to start seeing results.
Always testing
Regular experiments to find out what works and what doesn't. Your ads are tested until we find what works.
Minimal meetings
We do a monthly strategy call together and spend the rest of our time executing. We communicate openly and often via Slack and Notion.
Real-time reporting
Live performance dashboards so you can see your campaigns in real time.
Low risk
No long-term commitment. Pause anytime. No minimum spend. Spend as much or as little as you want.
Ad channels we manage
How we get you started quickly
Apply
Book a call to see if you're a good fit.
Onboard
Fill out some details and do a kick-off call.
Go live
Your first ad goes live within 7-14 days.
Optimise
We constantly test and improve your ads.
What founders and marketers have said
We were testing on a number of different channels without clear direction. After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.
Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic. Analytical, reliable and easy to work with.
Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from. The structured approach and great energy really helped to push our team in the right direction.
Simple, fixed pricing for nimble startups
We don't take a percentage of ad spend or require a minimum ad spend. Scale up or down as required. Stripe payments, cancel anytime, month-to-month contracts.
Grow
For teams looking to get started with paid customer acquisition.
- Management of one ad channel (paid search or social)
- Multiple creative and message tests
- 3 monthly ad creatives made for you (video and static)
- Async collaboration in Slack and Notion
- Monthly strategy calls
Scale
For teams looking to scale paid customer acquisition.
- Management of all channels (paid search and social)
- Multiple creative and message tests
- 5 monthly ad creatives made for you (video and static)
- Async collaboration in Slack and Notion
- Monthly strategy calls
Frequently asked questions
A small but mighty team led by Theo Ohene, who has 11+ years experience leading growth for VC-backed startups in San Francisco, New York and London. We've all got 10+ years in the game building some of the fastest growing companies in the US and the UK.
B2C and B2B SaaS, fintech and DTC brands. You should have at least $1M ARR and not be spending more than $40,000 per month on ads already.
You get at least 3 ad creatives per month as part of your plan. But we work best with teams that already have a designer or design agency on board so we can test more creatives each month.
We will set up conversion tracking and pixels via Google Tag Manager, and support your developers with step-by-step instructions based on your tech stack. If your needs are more complex, we can set up advanced tracking for an additional fee.
Unlike most performance marketers who have only worked at large agencies with huge budgets, we're startup specialists who have worked on lower budgets and scaled up accounts. We don't hand over day-to-day management to junior staff: you work with a small experienced team of startup growth experts, each with 10+ years scaling startups.
No. We're at least 2x cheaper. Most good performance marketers cost at least $80,000 per year, and that's just one person. We give you a strategist, media buyer, analyst and designer, each with 10+ years growth experience, who hit the ground running. Long-term it may make sense to hire in-house, but it's wiser to bring someone in once you've validated customer acquisition channels.