There are a number of different challenges companies face when scaling.
Lots of teams can spend time winging it when it comes to marketing and growth.
They end up making expensive mistakes and spend ages learning through trial and error.
Here's how a weak growth strategy costs companies:
The growth at all costs approach is gone. Companies need to tighten their belts and work on getting to profitability. This requires a focus on optimising the user journey, increasing revenue from existing customers and making better, data-driven decisions.
It's expensive to acquire a customer. Good companies focus on acquisition. Great companies focus on retention. If you don't consistently provide value to existing customers, they will leave. You need to wow them early in their experience and keep helping them to achieve their goals.
Companies who spend on ads but send traffic to a product that doesn't convert are wasting money.
Ads become less profitable and you waste time optimising the wrong part of funnel. Ads are an amazing tool when used properly. But without the right testing and process, you can end up bleeding money.
Poor conversion is often a symptom of poor positioning and messaging. You need to be define a clear position in the market and experiment to figure out what is working or not. This involves a strong experimentation mindset and a willingness to learn. This is hard to get without the right systems in place.
New users sign up and leave
Built new features that users don’t see
Free to paid conversion rates are low
Churn is high and don't have a clear plan to fix it
Onboarding falls through the cracks and no one is focus on it
Don’t have budget to hire an expensive consultant
It's hard to get new users to see the core value of your product.
New users joinBut most companies aren't set up for success in this area.
Here are some of the challenges facing teams right now - some might be familiar:
I help you set the right KPIs, and bring a data-driven and systematic approach to marketing.
We will work together to find opportunities to drive more conversions and revenue across your user journey.
I help you create systems to improve your analytics, get more feedback and create better products.
We jump on a call where I can learn about your business, goals and best ways I can help.
No hard sales. And I will provide you with as many quick wins, that I find.
If we're a fit, I do a audit of your user journey, assets and market.
We come together, analyse your current strategy and find the best ways to move forward for you.
We create a plan to help you hit your goals.
We look at what worked, what didn't and what experiments you should be running going forward.
You have product-market fit or are close to hitting it
You have a self-service function to use your product
You offer a free-trial or freemium product
You have a SaaS, direct to consumer tech or mobile App
You get users to your product but they aren't converting
Your free to paid conversion rates aren't as high as you like
You have a team that already executes, you just need some guidance
You are happy to lean on expert advice to learn quicker
You are comfortable taking action
You are a pre-launch / early stage company with
You don't have a self-service function to use your product
Sales led teams where you drive your growth from cold outreach.
Hardware or Coaching companies, consultants or creators
eCommerce brands or you sell a physical product that isn't tech enabled
You need someone to come in and do execution campaigns for you
You are happy to spend time learning through trial and error
You aren't comfortable taking action
Actionable workshop that gets results fast.
90-120 min workshop
Get clarity on your growth strategy
Typical engagement: 4-6 months
For Workshops and Advisory, I don't do:
• Hands on Execution
• Project Management
• In-depth Training
Usual engagements are 4-6 months. I have worked with companies longer than this
I have a network of marketers and designers I work with. This includes paid ads specialists, graphic designers, UX / UI Designers, copywriters, CROs, analysts
I can’t guarantee results but I’m confident that whatever goals we set, we can hit them together.