Build your GTM systems
without waiting on a hire
Work directly with Theo, an AI-native GTM operator for B2B SaaS. Get product marketing, lifecycle, and content that ships faster. With quality built in.
- 15+ years in growth
- 25+ companies worked with
- Taught GTM at MIT, UCL, and King's College London
01 / Proof
Trusted by 25+startups and scale-ups
From seed to Series C, backed by Y Combinator, Bain Capital Ventures, and Notion Capital.
02 / What changes
What changes in your first three months
The gaps teams bring us in for, and what they have instead.
Before
Hiring takes three to six months
After
A senior operator starting within two weeks
Before
Positioning scattered across old docs
After
One GTM brain every system runs on
Before
Never enough content
After
A content pipeline with quality built in
Before
Sign-ups that never activate
After
Onboarding and lifecycle that run themselves
Before
AI tools bought, barely used
After
AI systems your team uses every day
Before
Agency work that stops with the retainer
After
Systems you keep after we step back
03 / Case studies
Selected client work
Growth and lifecycle foundations for a fast-scaling investment platform
“Theo has a great understanding of growth on both a strategic and operational level. Theo helped set up processes, built useful playbooks, and trained team members during a period of rapid growth at Republic.”
LinkedIn turned into a pipeline channel for AI valuation software
“We had some strong initial growth and were looking for a partner to help us scale a new customer acquisition channel. Theo got our campaigns up quickly and were diligent in testing new creative, messaging and ad formats.”
04 / How we work
Ship more, faster, with quality built in
You work with Theo directly. When the work needs it, he brings in trusted specialists for design, analytics, and development, and stays accountable for quality. Every engagement follows the same four steps.
Book a call with TheoContext
We start with your positioning, messaging, ICP, and competitors, and build them into a GTM brain. Every system after this runs on it, so everything sounds like you.
Build
We build the systems your team needs from a library that has already shipped for other companies.
Benchmark
Speed is easy with AI. Quality is the hard part. Every output is scored against clear standards before it ships.
Hand over
Everything is documented and running. Your team owns it, and it keeps producing when we step back.
“I learnt more in an hour with Theo than I had in the past 6 months of learning on my own.”
Kirien Sangha · Product, Meta
See all testimonials05 / The alternatives
Why teams choose Skyamo
The honest comparison with the three options you're probably weighing up.
Swipe to compare →
| Skyamo | Full-time hire | Agency | Freelancer | |
|---|---|---|---|---|
| Time to start | Within two weeks | 3 to 6 months | 2 to 4 weeks | 1 to 2 weeks |
| Who does the work | Theo, with specialists as needed | One person, ramping up | Juniors, managed for you | One specialist |
| Product marketing, lifecycle, and content | All three | Rarely all three | Split across teams | Usually one |
| AI systems with quality benchmarks | Built in | Depends on the hire | Rarely | Rarely |
| What you keep | Documented, running systems | Leaves when they leave | Stops with the retainer | Whatever gets handed over |
| Commitment | Cancel anytime | Salary, equity, notice | 6 to 12 month retainers | Ad hoc |
| Availability | Slack and email, anytime | Working hours | Scheduled account calls | Varies |
| Network | Intros to trusted suppliers and partners | Their own contacts | In-house services only | Rarely |
| Startup context | 15+ years inside startups | Varies by hire | Mostly larger clients | Varies |
06 / Track record
Battle-tested in startups since 2011
years in growth
workshops delivered
founders, operators, and students trained
Our clients are backed by
Trusted by accelerators, funds, and universities
07 / Resources
Go deeper
Growth Roadmaps
Tactics, templates, and case studies to drive product growth, from Theo.
Subscribe FreeGTM skills for AI agents
The skills I use for positioning, research, outreach, and ads. Free for Claude Code and Codex.
Get the skills TrainingTeach your team to build with AI
Hands-on AI workshops for teams, from our training practice, Riffspace.
Visit Riffspace08 / Services
Here's what we can do for you
Three ways to add a senior, AI-native marketer to your team. Monthly and cancel anytime, except AI transformation.
Product marketing, lifecycle and content
Series A to C teams hiring for product marketing, lifecycle, or content who need someone in the seat now.
Cancel anytimeDeliverables include
- GTM brain, positioning, and messaging
- Website and landing pages
- Content pipeline for SEO and AI search
- Sales enablement: battlecards, one-pagers, and call prep
- Onboarding and lifecycle systems
- Thought leadership for founders and execs
You're a good fit if
- You are hiring for a product marketing, lifecycle, or content role
- You can't wait three months for the seat to fill
- Your Head of Marketing needs senior hands to ship the work
- You always need more content than the team can produce
Paid ads management
Search, Performance Max, and paid social, run by a senior operator. On its own or alongside any engagement.
- Conversion tracking set up properly
- Campaign structure, bidding, and budget management
- A creative engine for ad testing
- Weekly reports and a monthly strategy call
Theo Ohene. He has spent 15+ years leading growth and marketing for startups in San Francisco, New York, and London. He has taught growth and AI at MIT, UCL, and King's College London, where he is a Growth Expert in Residence. For specialist work, Theo brings in a small bench of trusted experts and stays accountable for quality.
Mostly B2B SaaS at Series A to C. We also work with well-funded seed and profitable bootstrapped companies.
Every engagement starts with a GTM brain: your positioning, messaging, ICP, and voice, structured so AI tools can use it. Content, pages, and assets are produced through AI systems and scored against quality benchmarks before they ship. You get more output, faster, without the generic feel.
Long term, often yes. But a senior hire takes three to six months to recruit and more to ramp up. Theo can usually start within two weeks, ships from the first week, and hand over systems your new hire can run. Many clients use us to bridge that gap.
Agencies usually hand the work to account managers and junior staff, and it stops when the retainer stops. You work with Theo directly, and you keep every system we build.
Only for AI transformation, which has a three-month minimum. It takes that long to build the systems, get your team trained, and get real buy-in. Interim growth lead and product marketing, lifecycle and content are monthly, and you can cancel anytime.
Yes. Paid ads management is available on its own or alongside any engagement, covering search, Performance Max, and paid social.
Add a senior, AI-native marketer to your team
Theo works with a small number of teams at a time. Start within two weeks and keep the systems.
Book a call with Theo