4 week sprints that help you increase revenue and reduce churn through better user onboarding.
But most companies aren't set up for success in this area.
Here are some of the challenges facing teams right now - some might be familar:
For most freemium SaaS companies, their free to-paid conversion rate is 1%.
For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).
Lots of companies are leaving money on the table.
40-60% of SaaS users never return after the first session. (Intercom)
Most companies are losing potential customers before they've even had a chance to fully try out the product.
Facebook and Instagram (CPMs) are increasing 61% year on year. For Google this is 75%. And for TikTok, this is 185%
It's becoming more expensive to advertise every day.
The fastest growing companies don't
There's a number of challenges teams are facing - some might sound familiar:
Discover new ways to increase retention and drive more revenue from your existing users.
You will get expert advice on how create a user experience that retains and converts.
Over a 4 week sprint, my team will help you:
Get actionable insights
Discover who your best users are and what jobs they want to achieve with your product
Drive Product Adoption
Get clear recommendations on how to reduce friction and time to value with a expert UX audit.
Refine your positioning
Get feedback on how to better articulate your value in your messaging and position your product.
Create an effective growth strategy
Become more Product-led with a 3-6 month growth roadmap with experiments for you to execute after the sprint.
(Optional) We can then help you to execute
Get fresh eyes on your onboarding flow and discover new ways to increase retention and drive more revenue from your existing users.
You will get expert advice on how create a user experience that retains and converts. Some areas we can help:
• Find key usability issues
• Get specific ways to reduce your time to value for new users
• Better articulate the value of your product
During the sprint, my team will work to:
Analysis of your quantitive and qualitative data so you get actionable insights on:
• Who your audience is
• How they behave
• What makes them buy
• What jobs they want to achieve
UX Audit of your onboarding flow that gives clear suggestions on how to:
• Reduce friction and time to value
• Empower your users to achieve goals within your product
• Create clearer messaging that prompts users to take important actions
You get a video audit and pdf report with detailed suggestions
Articulate your value in your messaging and uniquely position your product.
You will get:
• Fresh eyes on your messaging
• Detailed feedback on how to improve clarity
• Messaging examples to use for landing pages, headlines and ads
A growth roadmap with experiments for you to execute after the sprint.
The plan will be focused on ways to:
• Drive more revenue through timely upsell prompts
• Increase retention
• Create better product experiences
Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.
I help you to:
• Get your users to value quicker
• Create an experience that makes them come back
Reduce users from dropping off by removing friction and creating a seamless experience.
I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions
Turn more users into loyal, happy customers by getting them hooked on your product value.
I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.
Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.
I help you to:
• Get your users to value quicker
• Create an experience that makes them come back
Reduce users from dropping off by removing friction and creating a seamless experience.
I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions
Turn more users into loyal, happy customers by getting them hooked on your product value.
I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.
"We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.
After working together, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.
Skyamo helped us able to reduce our Customer Acquisition Cost (CAC) by 30%"
"Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Skyamo provided lots of value for Shoobs."
"Skyamo set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.
Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.
Theo is an excellent marketer who has a great understanding of growth on both a strategic and operational level.
I have enjoyed working with Theo and would recommend anyone looking to work with a top-tier growth marketer."
Republic had a 210% Increase in Revenue from New Users after working with Skyamo.
"Skyamo helped us to define our growth strategy and the acquisition channels to focus on.
Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from. Theo’s structured approach and great energy really helped to push our team in the right direction!"
Artland increased 30-day retention increased by 19%
"Skyamo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analyse our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales.
For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions"
Here's a little more about me:
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An better user onboarding has two outcomes:
• Increased free to paid conversion rates
• Higher retention
See below how improving these two metrics have a huge impact on:
• Customer Acquisition Costs (CAC)
• Increased Revenue
Get started with a 30min strategy call.
You will come away with at least 3 ideas to improve your onboarding funnel
Within 30-45 days. However, I've helped companies get results in less time than this.
If I can't improve your conversion within that time, I will work with you free until I do.
Sprints start from $15,000. The price depends on your product. Book a call for custom quote/
Yes. I love working closely with product teams. I'm happy to work with them to add experiments to the roadmap.
Not much - access to your main analytics tools (Happy to sign NDAs), send your email flows. Don't need much more than that.
Within 2-3 weeks
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