Profitable Ad Management for Startups

It is small but mighty team lead by Theo Ohene, who has 11+ years experience leading growth for VC startups in San Francisco, New York and London.

We've all got 10+ years in the game building some of the fastest growing companies in the US and the UK.

B2C and B2B SaaS, Fintech and DTC brands.

You should have at least $1M ARR and not be spending more than $40,000 per month on ads already.

We provide you get at least 3 ad creatives per month as part of your plan. But we work best with teams that already have a designer or design agency on board so we can test more creatives each month.

We will set up conversion tracking and pixel setup via Google Tag Manager.

We will also support your developers with guidance and specific step-by-step instructions based on your tech stack.

If your needs are more complex, we can set up advanced tracking for an additional fee.

Unlike most performance marketers who have only worked at large agencies with huge budgets, we're startup specialists who have worked on lower budgets and scaled up accounts.

Unlike other agencies, we don’t hand over the day-to-day management of accounts to junior staff.

You’ll be working with a small experienced team of startup growth experts, each with 10+ years scaling startups.

We set the bar very high in terms of quality.

No. We're at least 2x cheaper.
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Most good performance marketers cost at least $80,000 per year. It takes time to hire and onboarding them. And that's just one person.

We give you a small team made that consists of a strategist, media buyer, analyst and designer, each with 10+ years growth experience that hits the ground running.  

Long-term it may make sense to hire a team in-house, but our experience, it's wiser to bring someone in when you've validated customer acquisition channels.

Unlike other agencies, we don’t require a minimum spend or take a % of ad spend. Those terms are good for the agency and bad for you as the client. Especially as a startup where you need to stay nimble and things change fast.

Under the % of ad spend model, the agency is incentivised to keep you spending more - not on improving performance or driving more revenue. Instead we work on a fixed fee or performance based model (inquire about this on a call)  so we are focused solely on making sure your ads are working well and profitable - regardless of spend.

Minimal for you.

We do one call per month to share detailed learnings.

Other than that, we work asynchronously through Notion, Google Sheets and Slack.

We share updates weekly in Slack.

We aim to support marketing leaders and teams who are already overworked and at full capacity. We've been marketers at startups so we know exactly what's it's like having to do everything.
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We are there to complement what in-house marketers are doing and make their lives easier - not to eat their lunch.

In-house marketers who were initially apprehensive about us coming in, have come away pleasantly surprised about how well we worked together and have ended up really appreciating our support.

We don't promise results. But most teams see at least a 2x return on their investment.

And plenty more in intangibles such as providing you clarity of mind, confidence in next steps and a better quality of user.