4 week sprints for SaaS and Consumer apps

Turn more free users to paying customers. In 30 Days

Uncover ways to drive more profitable growth from your user onboarding flow using data and better UX.
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Develop a user onboarding flow that retains and converts
Increase revenue and reduce customer acquisition costs
Find points key points of friction

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Stop struggling on your own and get clear support and guidance from an experienced growth advisor.

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Growth is hard.

But most companies aren't set up for success in this area.
Here are some of the challenges facing teams right now - some might be familiar:

1. Conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Lots of companies are leaving money on the table.

2. User Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

3. Customer acquisition costs are rising

Facebook and Instagram (CPMs) are increasing 61% year on year. For Google this is 75%. And for TikTok, this is 185%

It's becoming more expensive to advertise every day.

Stop wasting money on ads.
Start increasing revenue from existing users

This all starts with user onboarding.

By getting users to your product's value quickly, they are more likely to stick around and turn into a loyal customers.

But most companies aren't set up for success in this area.

This is how most organisations are set up now:
The marketing team is focused on sign-ups, paid ads and driving top-of-funnel traffic.
The product team is shipping but is overloaded with product requests, fixing bugs and adding new features.
What happens? Onboarding gets ignored.

This has serious consequences for growth.

Here's some of the challenges facing teams with a weak user onboarding flow:

A clear focus on this critical area of their user journey. Someone to analyse where and why drop off is happening
A deep understanding of their audience's goals and how to get them there with their product.

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most teams will try to add more features or offer upsells but after a few tries they end up giving up.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

They try to re-engage their users with emails or push notifications however its really hard to bring users back once they've left.

3. Customer acquisition costs are rising

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

We’re entering a recession and the majority of teams are tightening their purse strings.

They can't afford to keep spending on ads so are looking for new ways to become more profitable.

Companies need to switch focus to the growth levers they can control.

I can help...
For companies and accelerators

Get clarity on your next steps.

Get up to speed fast with actionable workshops that drive results.

Help on growth

Strategic and operational support from someone who has helped grow startups from 0 to millions of users.

A sounding board

Honest, clear and actionable advice. I've run over 200 1-1 sessions and my NPS is 72

Steal my playbooks

Access to all my playbooks, training, frameworks and SOPs

Let your product drive your growth

The fastest growing companies don't

There's a number of challenges teams are facing - some might sound familiar:

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most are leaving money on the table.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

3. Customer acquisition costs are rising

We’re entering a recession, and it’s more important than ever to be profitable.

The days of unlimited spending on acquisition are over.

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

Stop wasting money on ads.
Start increasing revenue from existing users

This all starts with user onboarding.

By getting users to your product's value quickly, they are more likely to stick around and turn into a loyal customers.

But most companies aren't set up for success in this area.

This is how most organisations are set up now:
The marketing team is focused on sign-ups, paid ads and driving top-of-funnel traffic.
The product team is shipping but is overloaded with product requests, fixing bugs and adding new features.
What happens? Onboarding gets ignored.

This has serious consequences for growth.

Here's some of the challenges facing teams with a weak user onboarding flow:

A clear focus on this critical area of their user journey. Someone to analyse where and why drop off is happening
A deep understanding of their audience's goals and how to get them there with their product.

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most teams will try to add more features or offer upsells but after a few tries they end up giving up.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

They try to re-engage their users with emails or push notifications however its really hard to bring users back once they've left.

3. Customer acquisition costs are rising

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

We’re entering a recession and the majority of teams are tightening their purse strings.

They can't afford to keep spending on ads so are looking for new ways to become more profitable.

Companies need to switch focus to the growth levers they can control.

I can help...

“Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation in recommending Theo.
Work with him as fast as you can!"”

Kirien Sangha, Product Marketing - Meta. Previously Product Manager - BigCommerce

Level up your onboarding with a 4 week sprint

Get fresh eyes on your onboarding flow and discover new ways to increase retention and drive more revenue from your existing users.

You will get expert advice on how create a user experience that retains and converts. Some areas we can help:

• Find key usability issues
• Get specific ways to reduce your time to value for new users
• Better articulate the value of your product

During the sprint, my team will work to:

Identify your best users

Analysis of your quantitive and qualitative data so you get actionable insights on:

• Who your audience is
• How they behave
• What makes them buy
• What jobs they want to achieve

Increase free to paid conversion rates

UX Audit of your onboarding flow that gives clear suggestions on how to:

• Reduce friction and time to value
• Empower your users to achieve goals within your product
• Create clearer messaging that prompts users to take important actions

You get a video audit and pdf report with detailed suggestions

Refine your messaging and positioning

Articulate your value in your messaging and uniquely position your product.

You will get:
• Fresh eyes on your messaging
• Detailed feedback on how to improve clarity
• Messaging examples to use for landing pages, headlines and ads

Define the right product-led growth strategy

A growth roadmap with experiments for you to execute after the sprint.

The plan will be focused on ways to:
• Drive more revenue through timely upsell prompts
• Increase retention
• Create better product experiences


Build a product where users stick around

Reduce your churn

Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.

I help you to:
• Get your users to value quicker
• Create an experience that makes them come back

Increase conversion across your funnel

Reduce users from dropping off by removing friction and creating a seamless experience.

I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions

Boost your MRR

Turn more users into loyal, happy customers by getting them hooked on your product value.

I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.

Build a product where users stick around

Reduce your churn

Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.

I help you to:
• Get your users to value quicker
• Create an experience that makes them come back

Increase conversion across your funnel

Reduce users from dropping off by removing friction and creating a seamless experience.

I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions

Boost your MRR

Turn more users into loyal, happy customers by getting them hooked on your product value.

I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.

What teams have said:

"We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Skyamo helped us able to reduce our Customer Acquisition Cost (CAC) by 30%"

Alex Chumbley, Co-Founder, Fable - Y Combinator W21

"Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Skyamo provided lots of value for Shoobs."

Louise Broni-Mensah, Founder of Shoobs - Y-Combinator, W15

"Skyamo set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.

Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Theo is an excellent marketer who has a great understanding of growth on both a strategic and operational level.


I have enjoyed working with Theo and would recommend anyone looking to work with a top-tier growth marketer."

Republic had a 210% Increase in Revenue from New Users after working with Skyamo.

Nick Marshansky, CMO, Republic

"Skyamo helped us to define our growth strategy and the acquisition channels to focus on.

Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from. Theo’s structured approach and great energy really helped to push our team in the right direction!"

Artland increased 30-day retention increased by 19%

Mattis Curth, Co-Founder of Artland - Forbes 30 Under 30

"Skyamo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analyse our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales.

For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions"

Josh Blackburn, Co-Founder, Regal Gentleman

Hi, I'm Theo - Founder of Skyamo.

Here's a little more about me:

Led growth for startups in San Francisco, New York and London. 1 Exit.
Product-focused, data-driven marketer. Helped grow products to millions of users.
Cares deeply about good UX and customers achieving their goals
Growth Expert in Residence at Kings College London where I run lectures on Startup Marketing
Growth Mentor at Seedcamp, Intelak and UCL
Companies I've worked with have been backed by:

See how much a bad onboarding can cost you:

An better user onboarding has two outcomes:
• Increased free to paid conversion rates
• Higher retention

See below how improving these two metrics have a huge impact on:
• Customer Acquisition Costs (CAC)
• Increased Revenue

Companies I've worked with have been backed by:

The Process:

Step 1.
Review Messaging & Positioning
Together, we kick off with an Audience Discovery Workshop to learn more about your product, customers and goals.

I dig into who your audience is, how they behave and why they buy.

We will review your messaging, value propositions and positioning.

We will look through any customer interviews you have done, customer support requests and any customers insights you have.

You will come away with benefit driven messaging that is tailored to your audience.
Step 2.
Find Quick Wins & ways to increase conversion
Our team does deep audit of your product to find exactly where could be improved in your funnel.

The areas we review are:

- Landing pages
- Onboarding flows
- Checkout Flows
- Onboarding and retention emails
- Product Analytics

We will highlight ways to increase activation rates, remove friction and convert more free users to paying customers.
Step 3.
Planning
You come away with a 90 Day Growth Roadmap which outlines next steps to take.

We create hypotheses and define experiments based on data insights and previous tests we've run.

Our roadmaps are built in Notion so fit your workflow and allow you easily track your projects over time.
Step 4.
Execution
We work together to run at least 2 experiments a month that drive results.

You can decide to:
1. Run experiments yourself with guidance (Done with You)

2. Have landing pages built and experiments run for you (Done for you)

Whatever you decide, you will also get access to templates, checklists and SOPs that make running experiments a breeze long after we work together.

The Process

01.
Analyse and Listen
02.
Audit
03.
Ideate
04.
Execute
Accelerators, Universities and Companies I've ran growth training for:

Growth Guides

Product Growth Threads