Growth advisory for seed and series a startups

Scale your product. Profitably

Get clarity on your growth strategy and start turning more users to loyal customers within weeks.

10+
1,400 teams use FlowUI
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Trusted by fast growing SaaS and consumer apps:
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo

“Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation in recommending Theo.
Work with him as fast as you can!"”

Kirien Sangha, Product Marketing - Meta

Growth is hard.

There are tons of challenges when scaling your company.
Here are some of the issues facing teams right now - some might be familiar:

1. Conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Lots of companies are leaving money on the table.

2. User Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

3. Customer acquisition costs are rising

Facebook and Instagram (CPMs) are increasing 61% year on year. For Google this is 75%. And for TikTok, this is 185%

It's becoming more expensive to advertise every day.

Stop wasting money on ads.
Start increasing revenue from existing users

This all starts with user onboarding.

By getting users to your product's value quickly, they are more likely to stick around and turn into a loyal customers.

But most companies aren't set up for success in this area.

This is how most organisations are set up now:
The marketing team is focused on sign-ups, paid ads and driving top-of-funnel traffic.
The product team is shipping but is overloaded with product requests, fixing bugs and adding new features.
What happens? Onboarding gets ignored.

This has serious consequences for growth.

Here's some of the challenges facing teams with a weak user onboarding flow:

A clear focus on this critical area of their user journey. Someone to analyse where and why drop off is happening
A deep understanding of their audience's goals and how to get them there with their product.

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most teams will try to add more features or offer upsells but after a few tries they end up giving up.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

They try to re-engage their users with emails or push notifications however its really hard to bring users back once they've left.

3. Customer acquisition costs are rising

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

We’re entering a recession and the majority of teams are tightening their purse strings.

They can't afford to keep spending on ads so are looking for new ways to become more profitable.

Companies need to switch focus to the growth levers they can control.

I can help...

Get clarity on your next steps

I work with product-led teams and help them:

Define a winning strategy

I help you set the right KPIs, nail your positioning and make the right hires.

Build systems for scale

I help you create systems to improve your analytics, get more feedback and create better products.

Increase conversion

We will work together to find opportunities to drive more conversions and revenue across your user journey.

What teams have said:

"We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Skyamo helped us able to reduce our Customer Acquisition Cost (CAC) by 30%"

Alex Chumbley, Co-Founder, Fable - Y Combinator W21

"Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Skyamo provided lots of value for Shoobs."

Louise Broni-Mensah, Founder of Shoobs - Y-Combinator, W15

"Skyamo set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.

Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.

Theo is an excellent marketer who has a great understanding of growth on both a strategic and operational level.


I have enjoyed working with Theo and would recommend anyone looking to work with a top-tier growth marketer."

Republic had a 210% Increase in Revenue from New Users after working with Skyamo.

Nick Marshansky, CMO, Republic

"Skyamo helped us to define our growth strategy and the acquisition channels to focus on.

Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from. Theo’s structured approach and great energy really helped to push our team in the right direction!"

Artland increased 30-day retention increased by 19%

Mattis Curth, Co-Founder of Artland - Forbes 30 Under 30

"Skyamo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analyse our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales.

For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions"

Josh Blackburn, Co-Founder, Regal Gentleman

How it works

Simple and easy ways to work together

1.
Intro Call

We jump on a call where I can learn about your business, goals and best ways I can help.

No hard sales. And I will provide you with as many quick wins, that I find.

2.
Audit & Strategy

If we're a fit, I do a deep audit of your product, user journey and market. We come together, analyse your current strategy and find the best ways to move forward for you.

3.
Ongoing Advisory

We do calls 2x a month together (usually for 2-3 months).
On the calls, we look at what worked, what didn't and what experiments you should be running over the next few weeks.

What you get:

2x 60min calls per month
Slack communication
Initial User Journey Audit
Custom Growth Strategy Playbook (built in Notion)
Access to all my courses, frameworks and materials
Clear, honest feedback
Experienced, trusted growth advisor
Book an intro call

Hi, I'm Theo

Here's a little more about me:

Led growth for startups in San Francisco, New York and London. 1 Exit.
11 years marketing experience. Helped grow products from 0 to millions of users.
Cares deeply about good UX and customers achieving their goals
Growth Expert in Residence at Kings College London where I run lectures on Startup Marketing
Growth Mentor at Seedcamp, Intelak and UCL
Companies I've worked with have been backed by: