4 week sprints for SaaS and Consumer apps

Turn more free users to paying customers. In 30 Days

Uncover ways to drive more profitable growth from your user onboarding flow using data and better UX.
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Develop a user onboarding flow that retains and converts
Increase revenue and reduce customer acquisition costs
Find points key points of friction
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Scale Your Product. Profitably

Get clarity on your growth strategy and start turning more users to loyal customers within weeks. All without having to break the bank on ads.

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Trusted by fast growing SaaS and consumer apps:
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Growth is hard.

But most companies aren't set up for success in this area.
Here are some of the challenges facing teams right now - some might be familiar:

1. Conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Lots of companies are leaving money on the table.

2. User Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

3. Customer acquisition costs are rising

Facebook and Instagram (CPMs) are increasing 61% year on year. For Google this is 75%. And for TikTok, this is 185%

It's becoming more expensive to advertise every day.

For companies and accelerators

Get clarity on your next steps.

Get up to speed fast with actionable workshops that drive results.

Growth Strategy

Pick the right channels and tactics to drive profitable growth.

User Onboarding

Create a user journey that converts, onboards and drives referrals.

Positioning & Messaging

Define your winning position and create messaging that compels and converts.

Let your product drive your growth

The fastest growing companies don't

There's a number of challenges teams are facing - some might sound familiar:

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most are leaving money on the table.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

3. Customer acquisition costs are rising

We’re entering a recession, and it’s more important than ever to be profitable.

The days of unlimited spending on acquisition are over.

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

Stop wasting money on ads.
Start increasing revenue from existing users

This all starts with user onboarding.

By getting users to your product's value quickly, they are more likely to stick around and turn into a loyal customers.

But most companies aren't set up for success in this area.

This is how most organisations are set up now:
The marketing team is focused on sign-ups, paid ads and driving top-of-funnel traffic.
The product team is shipping but is overloaded with product requests, fixing bugs and adding new features.
What happens? Onboarding gets ignored.

This has serious consequences for growth.

Here's some of the challenges facing teams with a weak user onboarding flow:

A clear focus on this critical area of their user journey. Someone to analyse where and why drop off is happening
A deep understanding of their audience's goals and how to get them there with their product.

1. Free to paid conversion rates are low

For most freemium SaaS companies, their free to-paid conversion rate is 1%.

For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).

Most teams will try to add more features or offer upsells but after a few tries they end up giving up.

2. Churn is high

40-60% of SaaS users never return after the first session. (Intercom)

Most companies are losing potential customers before they've even had a chance to fully try out the product.

They try to re-engage their users with emails or push notifications however its really hard to bring users back once they've left.

3. Customer acquisition costs are rising

It's becoming more expensive to advertise every day.

See the increasing costs to advertise across the main ad platforms:

• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%

We’re entering a recession and the majority of teams are tightening their purse strings.

They can't afford to keep spending on ads so are looking for new ways to become more profitable.

Companies need to switch focus to the growth levers they can control.

I can help...

Level up your onboarding with a 4 week sprint

Get fresh eyes on your onboarding flow and discover new ways to increase retention and drive more revenue from your existing users.

You will get expert advice on how create a user experience that retains and converts. Some areas we can help:

• Find key usability issues
• Get specific ways to reduce your time to value for new users
• Better articulate the value of your product

During the sprint, my team will work to:

Identify your best users

Analysis of your quantitive and qualitative data so you get actionable insights on:

• Who your audience is
• How they behave
• What makes them buy
• What jobs they want to achieve

Increase free to paid conversion rates

UX Audit of your onboarding flow that gives clear suggestions on how to:

• Reduce friction and time to value
• Empower your users to achieve goals within your product
• Create clearer messaging that prompts users to take important actions

You get a video audit and pdf report with detailed suggestions

Refine your messaging and positioning

Articulate your value in your messaging and uniquely position your product.

You will get:
• Fresh eyes on your messaging
• Detailed feedback on how to improve clarity
• Messaging examples to use for landing pages, headlines and ads

Define the right product-led growth strategy

A growth roadmap with experiments for you to execute after the sprint.

The plan will be focused on ways to:
• Drive more revenue through timely upsell prompts
• Increase retention
• Create better product experiences


Build a product where users stick around

Reduce your churn

Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.

I help you to:
• Get your users to value quicker
• Create an experience that makes them come back

Increase conversion across your funnel

Reduce users from dropping off by removing friction and creating a seamless experience.

I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions

Boost your MRR

Turn more users into loyal, happy customers by getting them hooked on your product value.

I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.

Build a product where users stick around

Reduce your churn

Stop your new users from churning by educating and empowering them to achieve goals within your product and emails.

I help you to:
• Get your users to value quicker
• Create an experience that makes them come back

Increase conversion across your funnel

Reduce users from dropping off by removing friction and creating a seamless experience.

I work closely with you to:
• Get users to the next step in their journey with effective tooltips, checklists and empty states
• Create clearer messaging that prompts users to take important actions

Boost your MRR

Turn more users into loyal, happy customers by getting them hooked on your product value.

I provide actionable frameworks to:
• Drive more revenue through timely upsell prompts and high converting landing pages
• Position your product to capture a unique place in the market that customers value.

What teams have said:

"We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.

After working together, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.

Skyamo helped us able to reduce our Customer Acquisition Cost (CAC) by 30%"

Alex Chumbley, Co-Founder, Fable - Y Combinator W21

"Theo delivered an absolutely fantastic training session and we received such great feedback from our ventures about it"

Natasha Triay - Head of Accelerator, London Met University

"Theo delivered a fantastic workshop for over 80 entrepreneurs currently taking part in the Santander X Entrepreneurship Awards. All of our startups loved the session and came away with tips and strategies they could apply to their businesses straight away."

Louise Fairleigh - Programme Manager - Santander X

"We all really enjoyed our internal growth workshop with Theo and it's really helped us focus on what needs to be done in the here and now - with clear actions."

Louise Weiss - Co-founder, Dotte

"Skyamo helped us to define our growth strategy and the acquisition channels to focus on.

Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from. Theo’s structured approach and great energy really helped to push our team in the right direction!"

Artland increased 30-day retention increased by 19%

Mattis Curth, Co-Founder of Artland - Forbes 30 Under 30

"Skyamo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analyse our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales.

For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions"

Josh Blackburn, Co-Founder, Regal Gentleman

See how much a bad onboarding can cost you:

An better user onboarding has two outcomes:
• Increased free to paid conversion rates
• Higher retention

See below how improving these two metrics have a huge impact on:
• Customer Acquisition Costs (CAC)
• Increased Revenue

The Process:

Step 1.
Review Messaging & Positioning
Together, we kick off with an Audience Discovery Workshop to learn more about your product, customers and goals.

I dig into who your audience is, how they behave and why they buy.

We will review your messaging, value propositions and positioning.

We will look through any customer interviews you have done, customer support requests and any customers insights you have.

You will come away with benefit driven messaging that is tailored to your audience.
Step 2.
Find Quick Wins & ways to increase conversion
Our team does deep audit of your product to find exactly where could be improved in your funnel.

The areas we review are:

- Landing pages
- Onboarding flows
- Checkout Flows
- Onboarding and retention emails
- Product Analytics

We will highlight ways to increase activation rates, remove friction and convert more free users to paying customers.
Step 3.
Planning
You come away with a 90 Day Growth Roadmap which outlines next steps to take.

We create hypotheses and define experiments based on data insights and previous tests we've run.

Our roadmaps are built in Notion so fit your workflow and allow you easily track your projects over time.
Step 4.
Execution
We work together to run at least 2 experiments a month that drive results.

You can decide to:
1. Run experiments yourself with guidance (Done with You)

2. Have landing pages built and experiments run for you (Done for you)

Whatever you decide, you will also get access to templates, checklists and SOPs that make running experiments a breeze long after we work together.

The Process

01.
Analyse and Listen
02.
Audit
03.
Ideate
04.
Execute
Trusted by leading accelerators, universities and funds to train their teams

Learn. Implement. Get Results.

Skip months of trial and error and start driving growth for your company.

Book a workshop
Accelerators, Universities and Companies I've ran growth training for:

Growth Guides

Product Growth Threads

Companies I've worked with have been backed by: