The marketing team is focused on sign-ups, paid ads and driving top-of-funnel traffic.
The product team is shipping but is overloaded with product requests, fixing bugs and adding new features.
What happens? Onboarding gets ignored.
This has serious consequences for growth.
Here's some of the challenges facing teams with a weak user onboarding flow:
A clear focus on this critical area of their user journey. Someone to analyse where and why drop off is happening
A deep understanding of their audience's goals and how to get them there with their product.
For most freemium SaaS companies, their free to-paid conversion rate is 1%.
For free trials, this is 25% for opt-in but for opt-out, it is 60% (Userpilot).
Most teams will try to add more features or offer upsells but after a few tries they end up giving up.
2. Churn is high
40-60% of SaaS users never return after the first session. (Intercom)
Most companies are losing potential customers before they've even had a chance to fully try out the product.
They try to re-engage their users with emails or push notifications however its really hard to bring users back once they've left.
3. Customer acquisition costs are rising
It's becoming more expensive to advertise every day.
See the increasing costs to advertise across the main ad platforms:
• Facebook and Instagram (CPMs) are increasing 61% year on year.
• For Google this is 75%
• And for TikTok, this is 185%
We’re entering a recession and the majority of teams are tightening their purse strings.
They can't afford to keep spending on ads so are looking for new ways to become more profitable.
Companies need to switch focus to the growth levers they can control.
I can help...
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